Fullerton, Sam.
Sports marketing / Sam Fullerton. - 2nd ed. - Boston : McGraw-Hill Irwin, c2010. - xviii, 670 p. : ill. ; 27 cm.
Includes bibliographical references and index.
9780071267632 (pbk.)
2008051252
Sports--Marketing.
GV716 / .F85 2010
796.06/98
Sports marketing / Sam Fullerton. - 2nd ed. - Boston : McGraw-Hill Irwin, c2010. - xviii, 670 p. : ill. ; 27 cm.
Includes bibliographical references and index.
9780071267632 (pbk.)
2008051252
Sports--Marketing.
GV716 / .F85 2010
796.06/98