Normal view MARC view ISBD view

Keller, Kevin Lane, 1956-

Strategic brand management : a European perspective / Kevin Lane Keller, Tony Aperia, Mats Georgson. - Harlow, England ; New York : Prentice Hall Financial Times, 2008. - xxvi, 829 p. : ill. ; 25 cm.

Includes bibliographical references and index.

Levi's Dockers : creating a sub-brand -- Intel Corporation : branding an ingredient -- The California Milk Processor Board : branding a commodity -- Nivea : managing a brand portfolio -- Nike : building a global brand.

ISBN: 9780273706328 (pbk. : alk. paper) 0273706322 (pbk. : alk. paper)

LCCN: 2008003326

Subjects--Topical Terms:
Brand name products--Management.

LC Class. No.: HD69.B7 / K449 2008

Dewey Class. No.: 658.8/27