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Andreasen, Alan R., 1934-

Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler. - 7th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, c2008. - xxii, 504 p. : ill. ; 25 cm.

Includes bibliographical references and index.

Reflecting contemporary research developments, this text forms a conceptual and practical foundation for marketing in non-profit organisations. Its coverage encompasses the entire process, providing valuable insights on strategic evaluations, positioning, and market targeting.

ISBN: 9780131753723 (hardcover : alk. paper) 013175372X (hardcover : alk. paper) 9780132345545 (pbk.) 0132345544 (pbk.)

LCCN: 2007032487

Subjects--Topical Terms:
Nonprofit organizations--Marketing.

LC Class. No.: HF5415 / .K6312 2008

Dewey Class. No.: 658.8/02