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Cooper, Scott W.

Tips and traps for marketing your business / Tips & traps for marketing your business Scott Cooper, Fritz Grutzner, Birk Cooper. - New York : McGraw-Hill, c2008. - vii, 213 p. : ill. ; 24 cm. - Tips & traps . - Tips & traps series. .

Includes bibliographical references and index.

Gathering information -- Defining the scope of your business -- Defining your brand -- Who is your target? -- What is your message? -- Measuring performance -- Advertising and promotion -- Traditional media -- Publicity -- Interactive marketing -- Creating the customer experience -- Managing customer relationships -- Innovation : your marketing engine.

ISBN: 0071494898 (alk. paper) 9780071494892 (alk. paper)

LCCN: 2007035880

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .C588 2008

Dewey Class. No.: 658.8