Maney, Kevin, 1960-

Trade-off : why some things catch on, and others don't / Kevin Maney. - 1st pbk. ed. - New York : Broadway Books, c2010. - xvii, 217 p. ; 21 cm.

"Originally published in hardcover in slightly different form in the United States by Broadway Books, an imprint of the Crown Publishing Group, a division of Random House, Inc., New York, in 2009"--Verso of t.p.

Includes bibliographical references and index.

9780385525954 0385525958

2010525382


Technological innovations--Economic aspects--History.

HC79.T4 / M3474 2010

338/.064