Litosseliti, Lia.

Using focus groups in research / Lia Litosseliti. - London ; New York : Continuum, c2003. - vii, 104 p. ; 22 cm. - Continuum research methods series . - Continuum research methods series. .

Includes bibliographical references (p. 100-104).

1. Introducing Focus Groups -- 2. Benefits and Limitations of Focus Group Methodology -- 3. Planning and Organizing Focus Groups -- 4. Developing and Asking Questions -- 5. Conducting Focus Groups -- 6. Analysing Focus Group Data.

0826464726 (pbk.) 9780826464729 (pbk.)

2004298031


Focus groups.

H61.28 / .L58 2003

001.433