Nagel, Mark S.

Introduction to sport management : theory and practice / Mark Nagel, Richard Southall. - 2nd Edition - Dubuque, IA : Kendall Hunt Publishing Company c2011. - xviii, 384 p. : ill. (chiefly col.) ; 26 cm.

Includes bibliographical references and index.

Do you really want to work in the sport industry? -- Socio-cultural aspects of sport -- The United States sport industry -- Sport in the global marketplace -- Ethics and ethical decision making -- Legal aspects of sport -- Strategic management -- Sport marketing -- Sport-sales & revenue generation -- Sport communication -- Facility management -- Sport finance -- Interviews -- Sport management resources.

9781465267580 0757575781



2010525454


Sports administration.
Sports--Marketing.
Sports facilities--Management.

GV713 .N25 2015

796.06/9