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Lalaounis, Sotiris T., 1980-

Strategic brand management and development : creating and marketing successful brands / Sotiris T. Lalaounis. - pages cm

Includes bibliographical references and index.

"This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous examples which contextualise theory"--

ISBN: 9780367338756

LCCN: 2020037224

Subjects--Topical Terms:
Branding (Marketing)
Brand name products--Management.
Product management.

LC Class. No.: HF5415.1255 .L35 2021

Dewey Class. No.: 658.8/27