Kennedy, Anna,
Business development for dummies / by Anna Kennedy. - xiv, 402 pages : illustrations ; 24 cm. - For dummies . - For dummies. .
Includes index.
Introduction -- Getting started with business development -- Planning for business development -- Making the most of marketing -- Seeing what sales can do for you -- Managing your customers for business success -- Making influential friends: partnerships -- The part of tens.
Business Development For Dummies provides a model for business development that is specially designed for small-medium-sized B2B or B2C professional service firms. It maps business development to the customer lifecycle, ensuring your business is focused on growth through effective customer management. It covers strategy, marketing, sales, client management and partnerships/alliances in depth, helping you develop robust business development practices that can be used every day. It's a must-read for any business looking to grow and develop. In short, this is your tool to maximise your business growth.
9781118962718 (pbk.) 1118962710 (pbk.)
Marketing.
Small business--Growth.
Strategic planning.
Industrial marketing.
BUSINESS & ECONOMICS / Development / Business Development.
Industrial marketing.
Marketing.
Small business--Growth.
Strategic planning.
HF5415.1 / .K365 2015
658.022
Business development for dummies / by Anna Kennedy. - xiv, 402 pages : illustrations ; 24 cm. - For dummies . - For dummies. .
Includes index.
Introduction -- Getting started with business development -- Planning for business development -- Making the most of marketing -- Seeing what sales can do for you -- Managing your customers for business success -- Making influential friends: partnerships -- The part of tens.
Business Development For Dummies provides a model for business development that is specially designed for small-medium-sized B2B or B2C professional service firms. It maps business development to the customer lifecycle, ensuring your business is focused on growth through effective customer management. It covers strategy, marketing, sales, client management and partnerships/alliances in depth, helping you develop robust business development practices that can be used every day. It's a must-read for any business looking to grow and develop. In short, this is your tool to maximise your business growth.
9781118962718 (pbk.) 1118962710 (pbk.)
Marketing.
Small business--Growth.
Strategic planning.
Industrial marketing.
BUSINESS & ECONOMICS / Development / Business Development.
Industrial marketing.
Marketing.
Small business--Growth.
Strategic planning.
HF5415.1 / .K365 2015
658.022