Collis, Jill.
Business research : a practical guide for undergraduate & postgraduate students / Jill Collis & Roger Hussey. - Fourth edition. - xxiii, 351 pages : illustrations ; 24 cm
Includes bibliographical references and index.
1 understanding research -- 2 dealing with practical issues -- 3 identifying your paradigm -- 4 designing the research -- 5 searching and reviewing the literature -- 6 writing your research proposal -- 7 collecting qualitative data -- 8 analysing qualitative data -- 9 integrated collection and analysis methods -- 10 collecting data for statistical analysis -- 11 analysing data using descriptive statistics -- 12 analysing data using inferential statistics -- 13 writing up the research -- 14 troubleshooting.
"A practical, concise, straightforward guide. Covering the entire process from reviewing the literature to writing up results, it has balanced coverage of quantitative and qualitative methods and a popular troubleshooting section. It provides all the tools needed to embark on and complete successful research, underpinned by academic rigour."--Publisher's website.
9780230301832 0230301835
2013387291
Business--Research--Methodology.
Business--Research--Methodology.
Betriebswirtschaftslehre.
Forschungsmethode.
Företagsekonomi--forskning--metodik.
HD30.4 / .C65 2014
338/.0072
Business research : a practical guide for undergraduate & postgraduate students / Jill Collis & Roger Hussey. - Fourth edition. - xxiii, 351 pages : illustrations ; 24 cm
Includes bibliographical references and index.
1 understanding research -- 2 dealing with practical issues -- 3 identifying your paradigm -- 4 designing the research -- 5 searching and reviewing the literature -- 6 writing your research proposal -- 7 collecting qualitative data -- 8 analysing qualitative data -- 9 integrated collection and analysis methods -- 10 collecting data for statistical analysis -- 11 analysing data using descriptive statistics -- 12 analysing data using inferential statistics -- 13 writing up the research -- 14 troubleshooting.
"A practical, concise, straightforward guide. Covering the entire process from reviewing the literature to writing up results, it has balanced coverage of quantitative and qualitative methods and a popular troubleshooting section. It provides all the tools needed to embark on and complete successful research, underpinned by academic rigour."--Publisher's website.
9780230301832 0230301835
2013387291
Business--Research--Methodology.
Business--Research--Methodology.
Betriebswirtschaftslehre.
Forschungsmethode.
Företagsekonomi--forskning--metodik.
HD30.4 / .C65 2014
338/.0072