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Evans, David S. 1954-

Catalyst code : the strategies behind the world's most dynamic companies / David S. Evans and Richard Schmalensee. - Boston, Mass. : Harvard Business School Press, c2007. - xi, 228 p. : ill. ; 25 cm.

Includes bibliographical references (p. 207-216) and index.

What is a catalyst? -- Build a catalyst strategy -- Identify the catalyst community -- Establish a pricing structure -- Design the catalyst for success -- Focus on profitability -- Compete strategically with other catalysts -- Experiment and evolve -- Cracking the catalyst code.

ISBN: 9781422101995 (alk. paper) 1422101991 (alk. paper)

LCCN: 2006034707

Subjects--Topical Terms:
Multi-sided platform businesses.
Strategic alliances (Business)

LC Class. No.: HD9999.M78 / E94 2007

Dewey Class. No.: 658/.046