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Schiffman, Leon G.

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit. - 10th ed., Global ed. - Boston, Mass. ; London : Pearson Prentice Hall, c2010. - 592 p. : ill. ; 28 cm.

Previous ed.: 2007.

Includes bibliographical references and indexes.

ISBN: 9780137006700 (pbk.) 0137006705 (pbk.)

Subjects--Topical Terms:
Consumer behavior.
Motivation research (Marketing)

Dewey Class. No.: 658.8342