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Solomon, Michael R.

Consumer behavior : buying, having, and being / Michael R. Solomon. - 9th ed., Global ed. - Boston, Mass. ; London : Pearson, c2011. - 680 p. : ill. (chiefly col.) ; 28 cm.

Previous ed.: 2009.

Includes bibliographical references and indexes.

ISBN: 9780137034963 (pbk.) 0137034962 (pbk.)

Subjects--Topical Terms:
Consumer behavior.
Market surveys.

LC Class. No.: HF5415.32 / .S6 2011

Dewey Class. No.: 658.8342