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Schiffman, Leon G.

Consumer behaviour : a European outlook / Leon G. Schiffman, Leslie Lazar Kanuk, Håvard Hansen. - Harlow, England ; Upper Saddle River, N.J. : Prentice Hall/Financial Times, 2008. - xviii, 494 p. : col. ill. ; 27 cm.

European rev. of: Consumer behaviour / Leon G. Schiffman, Leslie Lazar Kanuk. 9th ed. c2007.

Includes bibliographical references and index.

ISBN: 9780273704010 (pbk. : alk. paper) 027370401X (pbk. : alk. paper)

LCCN: 2007045906

Subjects--Topical Terms:
Consumer behavior--Europe.
Motivation research (Marketing)--Europe.

LC Class. No.: HF5415.33.E85 / H36 2008

Dewey Class. No.: 658.8/342094