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Carreras, Enrique (Professor),

Corporate reputation / Enrique Carreras, Ángel Alloza and Ana Carreras ; foreword by Charles Fombrun. - First edition. - 501 pages : illustrations ; 23 cm. - Corporate excellence series . - Corporate excellence series. .

Includes bibliographical references (pages 465-501).

The economy of intangibles and reputation -- The origin and promise of corporate reputation -- What do we understand by corporate reputation today? -- The theoretical foundations of reputation -- Modelling and managing corporate reputation -- Measuring corporate reputation.

ISBN: 9788483567975 8483567970

Nat. Bib. No.: GBB3B4393 bnb

Nat. Bib. Agency Control No.: 016565314 Uk

Subjects--Topical Terms:
Corporate image.
Reputation.
Corporate image.
Reputation.

LC Class. No.: HD59.2 / .C367 2014

Dewey Class. No.: 659.2