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Moore, Geoffrey A., 1946-

Crossing the chasm : marketing and selling disruptive products to mainstream customers / Geoffrey A. Moore. - Third edition. - 273 pages : illustrations ; 21 cm

Includes index.

Part I: Discovering the Chasm: Introduction -- High-Tech Marketing Illusion -- High-Tech Marketing Enlightenment. Part II: Crossing the Chasm: The D-Day Analogy -- Target the Point of Attack -- Assemble the Invasion Force -- Define the Battle -- Launch the Invasion -- Conclusion.

Examines marketing strategies for high-tech products, with advice for techology companies on how to increase their market share more rapidly when new technologies are introduced to consumers.

ISBN: 9780062292988

LCCN: 2014412091

Subjects--Topical Terms:
Selling--High technology.
High technology--Marketing.
Technological innovations--Marketing.
High technology--Marketing.
Selling--High technology.
Technological innovations--Marketing.

LC Class. No.: HF5439.H54 / M66 2014

Dewey Class. No.: 658.8