Greene, Jay.
Design is how it works : how the smartest companies turn products into icons / Jay Greene. - New York : Portfolio, 2010. - 231 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Porsche -- Nike -- LEGO -- OXO -- REI -- Clif Bar -- Ace Hotels -- Virgin Atlantic -- The intersection of business and design.
Jay Greene shows how important it is to build a culture in which design is more than an after-the-fact concern, it's part of your company's DNA. Drawing on interviews with top executives, Greene illuminates the methods of companies that rely on design to stand out in their industry.--[book jacket]
9781591843221 1591843227
2010004030
Industrial design--Case studies.
New products--Case studies.
Industrial design coordination.
Branding (Marketing)
TS171 / .G726 2010
658.5/752
Design is how it works : how the smartest companies turn products into icons / Jay Greene. - New York : Portfolio, 2010. - 231 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Porsche -- Nike -- LEGO -- OXO -- REI -- Clif Bar -- Ace Hotels -- Virgin Atlantic -- The intersection of business and design.
Jay Greene shows how important it is to build a culture in which design is more than an after-the-fact concern, it's part of your company's DNA. Drawing on interviews with top executives, Greene illuminates the methods of companies that rely on design to stand out in their industry.--[book jacket]
9781591843221 1591843227
2010004030
Industrial design--Case studies.
New products--Case studies.
Industrial design coordination.
Branding (Marketing)
TS171 / .G726 2010
658.5/752