Sloman, John, 1947-
Economics for business / John Sloman, Kevin Hinde and Dean Garratt. - 5th ed. - Harrow, England ; New York : Financial Times/Prentice Hall, 2010. - 1 v. (various pagings) : col. ill. ; 27 cm.
Includes bibliographical references and index.
The business environment and business economics -- Economics and the world of business -- Business organisations -- The working of competitive markets -- Business in a market environment -- Demand and the consumer -- Demand and the firm -- Products, marketing and advertising -- Costs of production -- Revenue and profit -- Profit maximisation under perfect competition and monopoly -- Profit maximisation under imperfect competition -- An introduction to business strategy -- Alternative theories of the firm -- Growth strategy -- The small-firm sector -- Pricing strategy -- Labour markets, wages, and industrial relations -- Investment and the employment of capital -- Reasons for government intervention in the market -- Government and the firm -- Government and the market -- Globalisation and multinational business -- International trade -- Trading blocs -- The macroeconomic environment of business -- The balance of payments and exchange rates -- Banking, money and interest rates -- Business activity, employment and inflation -- Demand-side policy -- Supply-side policy -- International economic policy.
This text provides students with a balanced coverage of microeconomic, macroeconomic and international issues.
9780273722335 (pbk.) 0273722336 (pbk.)
2010000884
Economics.
Business.
Commerce.
Managerial economics.
HB171.5 / .S6353 2010
330
Economics for business / John Sloman, Kevin Hinde and Dean Garratt. - 5th ed. - Harrow, England ; New York : Financial Times/Prentice Hall, 2010. - 1 v. (various pagings) : col. ill. ; 27 cm.
Includes bibliographical references and index.
The business environment and business economics -- Economics and the world of business -- Business organisations -- The working of competitive markets -- Business in a market environment -- Demand and the consumer -- Demand and the firm -- Products, marketing and advertising -- Costs of production -- Revenue and profit -- Profit maximisation under perfect competition and monopoly -- Profit maximisation under imperfect competition -- An introduction to business strategy -- Alternative theories of the firm -- Growth strategy -- The small-firm sector -- Pricing strategy -- Labour markets, wages, and industrial relations -- Investment and the employment of capital -- Reasons for government intervention in the market -- Government and the firm -- Government and the market -- Globalisation and multinational business -- International trade -- Trading blocs -- The macroeconomic environment of business -- The balance of payments and exchange rates -- Banking, money and interest rates -- Business activity, employment and inflation -- Demand-side policy -- Supply-side policy -- International economic policy.
This text provides students with a balanced coverage of microeconomic, macroeconomic and international issues.
9780273722335 (pbk.) 0273722336 (pbk.)
2010000884
Economics.
Business.
Commerce.
Managerial economics.
HB171.5 / .S6353 2010
330