Kimball, Cheryl.
Entrepreneur magazine's ultimate book of sales letters : customize your letters, memos, E-Mails and presentations with the enclosed CD-ROM / Ultimate book of sales letters Cheryl Kimball with Joni van Gelder. - [Irvine, Calif.] : Entrepreneur Press, c2007. - vii, 331 p. ; 26 cm. + 1 CD-ROM (4 3/4 in.)
Basic sales/planning strategy -- Sales letter style -- Sales letter basics -- Fax/memo/email basics -- Letters of introduction -- Letters of prospects -- Letters requesting a sales appointment -- Cover letters -- Sales proposal letters -- Follow-up -- Sales letters -- Customer service letters -- Letters, emails, and memos for sales management -- Letters for promotion to support sales -- Letters to third parties -- International sales letters -- Appendix: Proofreading practice.
With 1.001 sample documents, this book goes beyond typical sales templates; it offers communication customized specifically for you. It details how to use a complete letter-oriented strategy, covering a variety of communication types, topics, and approaches to selling.
9781932531756 (alk. paper) 1932531750 (alk. paper)
2007002748
Sales letters--Handbooks, manuals, etc.
Commercial correspondence--Handbooks, manuals, etc.
HF5730 / .K48 2007
658.8/1
Entrepreneur magazine's ultimate book of sales letters : customize your letters, memos, E-Mails and presentations with the enclosed CD-ROM / Ultimate book of sales letters Cheryl Kimball with Joni van Gelder. - [Irvine, Calif.] : Entrepreneur Press, c2007. - vii, 331 p. ; 26 cm. + 1 CD-ROM (4 3/4 in.)
Basic sales/planning strategy -- Sales letter style -- Sales letter basics -- Fax/memo/email basics -- Letters of introduction -- Letters of prospects -- Letters requesting a sales appointment -- Cover letters -- Sales proposal letters -- Follow-up -- Sales letters -- Customer service letters -- Letters, emails, and memos for sales management -- Letters for promotion to support sales -- Letters to third parties -- International sales letters -- Appendix: Proofreading practice.
With 1.001 sample documents, this book goes beyond typical sales templates; it offers communication customized specifically for you. It details how to use a complete letter-oriented strategy, covering a variety of communication types, topics, and approaches to selling.
9781932531756 (alk. paper) 1932531750 (alk. paper)
2007002748
Sales letters--Handbooks, manuals, etc.
Commercial correspondence--Handbooks, manuals, etc.
HF5730 / .K48 2007
658.8/1