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Blythe, Jim.

Essentials of marketing / Jim Blythe. - 4th ed. - Harlow, England ; New York : FT Prentice Hall, 2008. - xx, 335 p. : col. ill. ; 27 cm.

Includes bibliographical references and index.

This book aims to give non-specialist students a full understanding of the basics of marketing in a concise and accurate way, whilst remaining user friendly. It is designed to cover all the essential areas of marketing.

ISBN: 9780273717362 0273717367

LCCN: 2008026073

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .B485 2008

Dewey Class. No.: 658