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Essentials of marketing research / Joseph F. Hair, Jr. ... [et al.]. - 2nd ed. - New York : McGraw-Hill/Irwin, 2010. - xvii, 398 p. : ill. ; 26 cm.

Includes bibliographical references and index.

1st ed. publ. as: Essentials of business research methods. - Hoboken, NJ : Wiley. 2003

ISBN: 0073404829 (pbk) : £75.99 9780073404820 9780071220286 (international edition) : £38.99 0071220283 (international edition)

Subjects--Topical Terms:
Marketing research.

Dewey Class. No.: 658.83