Gamble, John
Essentials of strategic management : the quest for competitive advantage / John E. Gamble, Arthur A. Thompson, Jr. - 2nd ed., International ed. - New York : McGraw-Hill Irwin, c2011. - xxxi, 557 p. : col. ill. ; 26 cm.
Includes bibliographical references and indexes.
9780071220811 (pbk.) 007122081X (pbk.)
2009041929
Strategic planning.
Business planning.
Competition.
Strategic planning--Case studies.
HD30.28 / .G353 2011
658.4/012
Essentials of strategic management : the quest for competitive advantage / John E. Gamble, Arthur A. Thompson, Jr. - 2nd ed., International ed. - New York : McGraw-Hill Irwin, c2011. - xxxi, 557 p. : col. ill. ; 26 cm.
Includes bibliographical references and indexes.
9780071220811 (pbk.) 007122081X (pbk.)
2009041929
Strategic planning.
Business planning.
Competition.
Strategic planning--Case studies.
HD30.28 / .G353 2011
658.4/012