Pariser, Eli.

The filter bubble : how the new personalized Web is changing what we read and how we think / How the new personalized Web is changing what we read and how we think Eli Pariser. - New York, N.Y. : Penguin Books/Penguin Press, 2012. - 294 p. ; 20 cm.

Includes bibliographical references and index.

The race for relevance -- The user is the content -- The Adderall society -- The you loop -- The public is irrelevant -- Hello, world! -- What you want, whether you want it or not -- Escape from the city of ghettos.

A filter bubble is a term coined by internet activist Eli Pariser in his book by the same name to describe a phenomenon in which websites use algorithms to selectively guess what information a user would like to see, based on information about the user (such as location, past click behaviour and search history). As a result, websites tend to show only information which agrees with the user's past viewpoint, effectively isolating the user in a bubble that tends to exclude contrary information.

0143121235 9780143121237 (pbk.)


Invisible Web.
Information organization.
Semantic Web--Social aspects.
World Wide Web--Subject access.
Internet--Censorship.

ZA4237 / .P37 2011

004.678 PARISER