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Viney, David.

Get to the top on Google : tips and techniques to get your site to the top of the search engine rankings-- and stay there / David Viney. - London ; Boston : Nicholas Brealey Pub., 2008. - vi, 250 p. ; 24 cm.

Includes index.

Includes bibliographical references and index.

Foreword -- Setting the scene -- Step 1. Phrases that pay -- Step 2. Courting the crawl -- Step 3. Priming your pages -- Step 4. Landing the links -- Step 5. Paying for position -- Step 6. Making the map -- Step 7. Tracking and tuning -- Getting to the top -- Index.

Electronic version is restricted to subscribing institutions.

"Written in a clear, non-technical, style by a leading expert in SEO (search engine optimization), 'Get to the top on Google' explains techniques and strategies proven to return higher search engine rankings and sales. It addresses all aspects of search engine marketing and includes an assessment of the impact of Web 2.0 on Internet search strategies."--Product description.

ISBN: 9781857885026 (pbk.) 1857885023 (pbk.)

LCCN: 2008006518

Subjects--Uniform Titles:
Google.

Subjects--Topical Terms:
Internet marketing.
Internet searching.
Web search engines.
Business enterprises--Computer networks.

LC Class. No.: HF5415.1265 / .V56 2008

Dewey Class. No.: 658.8/72