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Keegan, Warren J.

Global marketing / Warren J. Keegan, Mark C. Green. - 6th ed., Global ed. - Boston, Mass. ; London : Pearson Education, c2011. - 621 p. : ill. (some col.), col. maps ; 28 cm.

Previous ed.: Harlow: Prentice Hall, 2008.

Includes bibliographical references and index.

ISBN: 9780137042685 (pbk.) 013704268X (pbk.)

Subjects--Topical Terms:
Export marketing--Management.

LC Class. No.: HF1416 / .K443 2011

Dewey Class. No.: 658.84