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Lehmann, Donald R.

Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. - 7th ed. - Boston : McGraw-Hill Irwin, c2008. - xii, 299 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9780073529844 (alk. paper) 0073529842 (alk. paper) 9780071263634 (pbk.) 0071263632 (pbk.)

LCCN: 2007040349

Subjects--Topical Terms:
Marketing--Management.--United States

LC Class. No.: HF5415.13 / .L395 2008

Dewey Class. No.: 658.8/02