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Trott, Paul.

Innovation management and new product development / Paul Trott. - 4th ed. - Harlow, England ; New York : Financial Times/Prentice Hall, 2008. - xxvii, 581 p. : ill. ; 25 cm.

Includes bibliographical references and index.

This is an ideal introduction to the processes and issues of managing technological innovation and the development of new products. It offers students a contemporary view of innovation management that focuses on the links between groups.

ISBN: 9780273713159 (alk. paper) 0273713159 (alk. paper)

LCCN: 2007048699

Subjects--Topical Terms:
Technological innovations--Management.
Industrial management.
Product management.

LC Class. No.: HD45 / .T76 2008

Dewey Class. No.: 658.5/75