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Shimp, Terence A.

Integrated marketing communications in advertising and promotion / Terence A. Shimp. - 8th ed., International ed. - United States ; United Kingdom : South-Western/Cengage Learning, c2010. - xx, 668 p. : col. ill. ; 28 cm.

Previous ed.: Thomson South-Western, 2007. Includes index. Formerly CIP.

ISBN: 9780324665314 (pbk) 0324665318 (pbk)

LCCN: 2008939395

Subjects--Topical Terms:
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.

LC Class. No.: HF5415.123 / .S54 2010

Dewey Class. No.: 658.802