Griffin, Ricky W.
International business : a managerial perspective / Ricky W. Griffin, Michael W. Pustay. - Eigth edition, Global edition. - Harlow, England : Pearson Education, ©2015. - 624 pages : illustrations ; 28 cm
Includes bibliographical references and index.
Ch. 1. An overview of international business -- Ch. 2. Global marketplaces and business centers -- Ch. 3. Legal, technological, and political forces -- Ch. 4. The role of culture -- Ch. 5. Ethics and social responsibility in international business -- Ch. 6. International trade and investment -- Ch. 7. The international monetary system and the balance of payments -- Ch. 8. Foreign exchange and international financial markets -- Ch. 9. Formulation of national trade policies -- Ch. 10. International cooperation among nations -- Ch. 11. International strategic management -- Ch. 12. Strategies for analyzing and entering foreign markets -- Ch. 13. International strategic alliances -- Ch. 14. International organization design and control -- Ch. 15. Leadership and employee behavior in international business -- Ch. 16. International marketing -- Ch. 17. International operations management -- Ch. 18. International financial management -- Ch. 19. International human resource management and labor relations.
9781292018218 1292018216
International business enterprises--Management.
International business enterprises--Management.
HD62.4 / .G74 2015
International business : a managerial perspective / Ricky W. Griffin, Michael W. Pustay. - Eigth edition, Global edition. - Harlow, England : Pearson Education, ©2015. - 624 pages : illustrations ; 28 cm
Includes bibliographical references and index.
Ch. 1. An overview of international business -- Ch. 2. Global marketplaces and business centers -- Ch. 3. Legal, technological, and political forces -- Ch. 4. The role of culture -- Ch. 5. Ethics and social responsibility in international business -- Ch. 6. International trade and investment -- Ch. 7. The international monetary system and the balance of payments -- Ch. 8. Foreign exchange and international financial markets -- Ch. 9. Formulation of national trade policies -- Ch. 10. International cooperation among nations -- Ch. 11. International strategic management -- Ch. 12. Strategies for analyzing and entering foreign markets -- Ch. 13. International strategic alliances -- Ch. 14. International organization design and control -- Ch. 15. Leadership and employee behavior in international business -- Ch. 16. International marketing -- Ch. 17. International operations management -- Ch. 18. International financial management -- Ch. 19. International human resource management and labor relations.
9781292018218 1292018216
International business enterprises--Management.
International business enterprises--Management.
HD62.4 / .G74 2015