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Doole, Isobel.

International marketing strategy : contemporary readings / Isobel Doole and Robin Lowe. - London ; Boston : International Thomson Business Press, 1997. - xv, 400 p. : ill. ; 24 cm.

"Companion to the major text International marketing strategy: analysis, development and implementation by the same authors"--P. [vii].

Includes bibliographical references and index.

ISBN: 041514454X 9780415144544 0415089859 9780415089852 1861522339 9781861522337

Subjects--Topical Terms:
Export marketing--Management--Case studies.

LC Class. No.: HF1416 / .D66 1997

Dewey Class. No.: 658.8/48