Wiskup, Mark.

The "it" factor : be the one people like, listen to and remember / Mark Wiskup. - New York : AMACOM, American Management Association, c2007. - ix, 179 p. ; 23 cm.

Includes index.

The elusive "it" factor -- No one is born with the "it" factor : no matter what your parents say -- The enormous value of building connections -- How to turn every conversation into a connection -- How to build instant connections by painting pictures with your words -- How to make boring jargon and stats fascinating -- Preserve your hard-won connections by avoiding patronizing patter -- Perfecting your elevator pitch : how to wow them in just three floors -- How to enhance your connections with meaningful praise and helpful criticism -- How to succeed at "small talk" (it's the only way to get to "big talk") -- How to get noticed at meetings -- The "it" factor five-step implementation program -- The delights of having the "it" factor.

9780814474372 0814474373

2007001451


Interpersonal communication.
Business communication.

HM1166 / .W57 2007

651.7