Laermer, Richard, 1960-

2011 : trendspotting for the next decade / Richard Laermer. - New York : McGraw-Hill, c2008. - xiv, 304 p. : ill. ; 22 cm.

Includes bibliographical references and index.

Trendspotting for the novice -- The caboodle : advanced trendspotting -- The business of selling, as opposed to shilling -- Techno-centric -- Entertain your diversions -- Make media your friend (then make bank) -- The language of life -- Society with a small "s" -- Epilogue and other chapters I couldn't fit anywhere else, so stuck them here.

9780071497275 (alk. paper) 0071497277 (alk. paper)

2008008333


Twenty-first century--Forecasts.
Social prediction.
Technological forecasting.

CB161 / .L33 2008

303.4909/0512