Best, Roger J.
Market-based management : strategies for growing customer value and profitability / Roger J. Best. - 5th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2009. - 545 p. : ill. (some col.) ; 24 cm.
"Pearson international edition"--Cover. Previous ed.: 2005.
Includes bibliographical references and index.
9780138133962 (pbk.) 0138133964 (pbk.) 9780132336536 0132336537
Marketing.
Marketing--Management.
658.8
Market-based management : strategies for growing customer value and profitability / Roger J. Best. - 5th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2009. - 545 p. : ill. (some col.) ; 24 cm.
"Pearson international edition"--Cover. Previous ed.: 2005.
Includes bibliographical references and index.
9780138133962 (pbk.) 0138133964 (pbk.) 9780132336536 0132336537
Marketing.
Marketing--Management.
658.8