Normal view MARC view ISBD view

The marketing / accounting interface / edited by Robin Roslender and Richard M.S. Wilson. - x, 218 pages : illustrations ; 25 cm. - Key issues in marketing management . - Key issues in marketing management. .

"This book is a reproduction of the Journal of marketing management, volume 24, issues 7-8"--Title page verso.

Includes bibliographical references and index.

ISBN: 1138192880 9781138192881

Subjects--Topical Terms:
Industrial management.
Accounting--Management.
Marketing--Management.
Accounting--Management.
Industrial management.
Marketing--Management.

LC Class. No.: HD31 / .M315 2016