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Pride, William M.

Marketing / William M. Pride, O.C. Ferrell. - Mason, OH : South-Western Cengage Learning, c2010. - 1 v. (various pagings) : col. ill. ; 28 cm.

"Pride-Ferrell Marketing."

Includes bibliographical references and indexes.

ISBN: 9780547167466 (looseleaf ed.) 0547167466 (looseleaf ed.) 9780324834260 (pbk.) 0324834268 (pbk.) 9781111465308 (loose-leaf) 1111465304 (loose-leaf)

LCCN: 2008928620

Subjects--Topical Terms:
Marketing--Study and teaching (Higher)
Marketing--Textbooks.

LC Class. No.: HF5415 / .P658 2010

Dewey Class. No.: 658.8