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Doyle, Peter, 1943-2003.

Marketing management and strategy / Peter Doyle and Philip Stern. - 4th ed. - Harlow, England ; New York : Financial Times Prentice Hall, 2006. - xii, 446 p. : col. ill. ; 27 cm.

Includes bibliographical references (p. 427-434) and indexes.

ISBN: 0273693980 pbk 9780273693987 pbk

LCCN: 2005052643

Subjects--Topical Terms:
Marketing.
Marketing--Management.

LC Class. No.: HF5415 / .D753 2006

Dewey Class. No.: 658.8