Normal view MARC view ISBD view

Marketing power plays : how the world's most ingenious marketers reach the top of their game. - New York ; London : McGraw-Hill, 2007. - ix, 178 p. : ill. ; 22 cm. - BusinessWeek . - BusinessWeek books. .

Includes bibliographical references (p. 167-168) and index.

ISBN: 9780071475587 (pbk.) 0071475583 (pbk.)

LCCN: 2007278236

Subjects--Topical Terms:
Marketing.
Marketing--Case studies.

LC Class. No.: HF5415 / .M3172 2007

Dewey Class. No.: 658.8