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Malhotra, Naresh K.

Marketing research : an applied approach / Naresh K. Malhotra, David F. Birks. - 3rd European ed. - Harlow : Prentice Hall/Financial Times, 2007. - xxi, 835 p. : ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.)

Previous European ed.: 2003; this title originally published as: Marketing research : an applied orientation. 5th ed. 2006. Includes CD-ROM in pocket attached inside back cover.

Includes bibliographical references and indexes.


System requirements for accompanying disc: 166 MHz Pentium Processor; 64 MB RAM; 40 MB free hard disk space; Windows 95, 98, ME, NT 4, 2000, XP or later.

ISBN: 9780273706892 (pbk.) 0273706896 (pbk.)

Subjects--Topical Terms:
Marketing research.
Marketing research--Methodology.

LC Class. No.: HF5415.2 / .M29 2007

Dewey Class. No.: 658.83