Gay, Richard.
Online marketing : a customer-led approach / Richard Gay, Alan Charlesworth, Rita Esen. - Oxford : Oxford University Press, 2007. - xv, 538 p. ; 25 cm.
Includes bibliographical references and index.
9780199265855 (pbk.) 0199265852 (pbk.)
2007297157
Internet marketing.
HF5415.1265 / .G39 2007
658.872
Online marketing : a customer-led approach / Richard Gay, Alan Charlesworth, Rita Esen. - Oxford : Oxford University Press, 2007. - xv, 538 p. ; 25 cm.
Includes bibliographical references and index.
9780199265855 (pbk.) 0199265852 (pbk.)
2007297157
Internet marketing.
HF5415.1265 / .G39 2007
658.872