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Planit, Michael.

Operators are standing by : use the power of infomercials and TV marketing to sell your products and keep customers calling / Michael Planit. - New York : London : McGraw-Hill Professional ; McGraw-Hill [distributor], 2007. - xvii, 205 p. : ill. ; 23 cm.

ISBN: 007147028X (pbk.) 9780071470285 (pbk.)

LCCN: 2007297968

Subjects--Topical Terms:
Direct marketing.

LC Class. No.: HF5415.126 / .P57 2007

Dewey Class. No.: 658.8/72