Priestley, Daniel.
Oversubscribed : how to get people lining up to do business with you / Daniel Priestley. - viii, 214 pages : illustrations ; 22 cm
Demand and supply set the price -- Separate yourself from the market -- The four drivers for a market imbalance : innovation, relationships, convenience and price -- Buying environments create buyers -- It's OK to be different -- Value is created in the ecosystem -- Nothing beats being positively remarkable -- Campaign planning : know your capacity, who it's for and when you can deliver it -- Build up to being oversubscribed -- Release when oversubscribed -- Remarkable delivery -- Celebrate and innovate -- It's time to paddle -- Struggle, lifestyle or performance? -- The CDE team -- One last thing : the chapter I wrestled with.
"Don't fight for customers, let them fight over you!Have you ever queued for a restaurant? Pre-ordered something months in advance? Fought for tickets that sell out in a day? Had a hairdresser with a six-month waiting list? There are people who don't chase clients, clients chase them. In a world of endless choices, why does this happen? Why do people queue up? Why do they pay more? Why will they book months in advance? Why are these people and products in such high demand? And how can you get a slice of that action?In Oversubscribed, entrepreneur and bestselling author Daniel Priestley explains why ... and, most importantly, how. This book is a recipe for ensuring demand outstrips supply for your product or service, and you have scores of customers lining up to give you money. Oversubscribed: Shows leaders, marketers, and entrepreneurs how they can get customers queuing up to use their services and products while competitors are forced to fight for business Explains how to become oversubscribed, even in a crowded marketplace Is full of practical tips alongside inspiring examples to alter our mindsets and get us bursting with ideas Is written by a successful entrepreneur who's used these ideas to excel in the ventures he has launched "--
9780857086174 0857086170 9780857086198 0857086197
John Wiley & Sons Inc, Order Processing Dept 432 Elizabeth Ave, Somerset, NJ, USA, 08875, (732)4694400 SAN 200-2272
2014048155
Marketing.
Customer relations.
Small business--Growth.
BUSINESS & ECONOMICS--Entrepreneurship.
BUSINESS & ECONOMICS--Home-Based Businesses.
BUSINESS & ECONOMICS--Small Business.
Customer relations.
Marketing.
Small business--Growth.
Communication.
Relations humaines.
Aspects psychologiques.
Marketing.
Création d'entreprises.
HF5415 / .P65927 2015
658.8
Oversubscribed : how to get people lining up to do business with you / Daniel Priestley. - viii, 214 pages : illustrations ; 22 cm
Demand and supply set the price -- Separate yourself from the market -- The four drivers for a market imbalance : innovation, relationships, convenience and price -- Buying environments create buyers -- It's OK to be different -- Value is created in the ecosystem -- Nothing beats being positively remarkable -- Campaign planning : know your capacity, who it's for and when you can deliver it -- Build up to being oversubscribed -- Release when oversubscribed -- Remarkable delivery -- Celebrate and innovate -- It's time to paddle -- Struggle, lifestyle or performance? -- The CDE team -- One last thing : the chapter I wrestled with.
"Don't fight for customers, let them fight over you!Have you ever queued for a restaurant? Pre-ordered something months in advance? Fought for tickets that sell out in a day? Had a hairdresser with a six-month waiting list? There are people who don't chase clients, clients chase them. In a world of endless choices, why does this happen? Why do people queue up? Why do they pay more? Why will they book months in advance? Why are these people and products in such high demand? And how can you get a slice of that action?In Oversubscribed, entrepreneur and bestselling author Daniel Priestley explains why ... and, most importantly, how. This book is a recipe for ensuring demand outstrips supply for your product or service, and you have scores of customers lining up to give you money. Oversubscribed: Shows leaders, marketers, and entrepreneurs how they can get customers queuing up to use their services and products while competitors are forced to fight for business Explains how to become oversubscribed, even in a crowded marketplace Is full of practical tips alongside inspiring examples to alter our mindsets and get us bursting with ideas Is written by a successful entrepreneur who's used these ideas to excel in the ventures he has launched "--
9780857086174 0857086170 9780857086198 0857086197
John Wiley & Sons Inc, Order Processing Dept 432 Elizabeth Ave, Somerset, NJ, USA, 08875, (732)4694400 SAN 200-2272
2014048155
Marketing.
Customer relations.
Small business--Growth.
BUSINESS & ECONOMICS--Entrepreneurship.
BUSINESS & ECONOMICS--Home-Based Businesses.
BUSINESS & ECONOMICS--Small Business.
Customer relations.
Marketing.
Small business--Growth.
Communication.
Relations humaines.
Aspects psychologiques.
Marketing.
Création d'entreprises.
HF5415 / .P65927 2015
658.8