Normal view MARC view ISBD view

Rieger, Bernhard, 1967-

The people's car : a global history of the Volkswagen Beetle / Global history of the Volkswagen Beetle Bernhard Rieger. - Cambridge, Mass. : Harvard University Press, 2013. - 406 pages : illustrations ; 22 cm

Includes bibliographical references (pages 337-391) and index.

Prologue: some shapes are hard to improve on -- Before the "people's car" -- A symbol of the national socialist people's community? -- "We should make no demands" -- Icon of the early federal republic -- An export hit -- "The Beetle is dead -- long live the Beetle" -- "I have a vochito in my heart" -- Of Beetles old and new -- Epilogue: the Volkswagen Beetle as a global icon.

"The People's Car is a transnational cultural history tracing the Beetle from its origins in Nazi Germany to its role in the postwar West German "economic miracle" to its popularity in midcentury Europe and the U.S., second career in Mexico and Latin America, and revival in the late 1990s"--Provided by publisher.

ISBN: 9780674050914 0674050916

Standard No.: 40022179543

Source: BRO-copy20130826-147

LCCN: 2012029928

Nat. Bib. Agency Control No.: 016275062 Uk

Subjects--Topical Terms:
Volkswagen Beetle automobile--History.
Volkswagen Beetle automobile--History.
Volkswagen Beetle automobile.
VW Käfer
Volkswagen Beetle automobile--History.

Index Terms--Genre/Form:
History.

LC Class. No.: TL215.V6 / R54 2013

Dewey Class. No.: 629.222/2