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Walter, Ekaterina.

The power of visual storytelling : how to use visuals, videos, and social media to market your brand / Ekaterina Walter, Jessica Gioglio. - 1 edition. - x, 221 pages : color illustrations ; 23 cm

Includes bibliographical references (pages 201-211) and index.

Foreword / by Dan Roam -- Introduction -- The rise of visual storytelling -- Types, tips, and tactics of visual marketing -- The power of the platform : visual storytelling on social networks -- Developing a visual storytelling roadmap : from strategy to implementation -- Real-time marketing in a visual world.

Filled with full-color images and thought-provoking examples from leading companies. The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.--[book cover].

ISBN: 9780071823937 007182393X

Source: McGraw-Hill, Customer Service Po Box 545, Blacklick, OH, USA, 43004 SAN 200-254X

LCCN: 2013041728

Nat. Bib. No.: GBB401208 bnb

Nat. Bib. Agency Control No.: 016595983 Uk

Subjects--Topical Terms:
Viral marketing.
Internet marketing.
Internet marketing.
Viral marketing.
Internet--Marknadsföring.

LC Class. No.: HF5415.1265 / .W365 2014

Dewey Class. No.: 659.14/4