Jefkins, Frank William.
Public relations / Frank Jefkins. - 5th ed. / rev. and edited by Daniel Yadin. - London : Financial Times Pitman, 1998. - ix, 293 p. ; 24 cm.
The new edition of this successful textbook has been revised and updated to take account of recent developments in the field of public relations, including advances in technology such as e-mail, desk-top publishing and the Internet.
0273634321 9780273634324
Public relations.
HM263 / .J43 1998
659.2
Public relations / Frank Jefkins. - 5th ed. / rev. and edited by Daniel Yadin. - London : Financial Times Pitman, 1998. - ix, 293 p. ; 24 cm.
The new edition of this successful textbook has been revised and updated to take account of recent developments in the field of public relations, including advances in technology such as e-mail, desk-top publishing and the Internet.
0273634321 9780273634324
Public relations.
HM263 / .J43 1998
659.2