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Proctor, Tony.

Public sector marketing / Tony Proctor. - Harlow, England ; New York : FT Prentice Hall, 2007. - xvii, 225 p. : ill. ; 25 cm.

Includes bibliographical references and index.

Marketing in the public sector -- The stakeholder value approach -- Creating and measuring stakeholder value -- Developing and implementing strategies -- Value drivers, portfolio assessment and planning ahead -- Marketing research -- Market measurement and forecasting demand -- The marketing planning process -- Corporate brand building and delivering the service -- Pricing services -- Communicating values -- Social marketing -- Internal marketing -- Marketing via the Internet and intranet.

ISBN: 9780273708094 (pbk.) 0273708090 (pbk.)

LCCN: 2007022487

Subjects--Topical Terms:
Government marketing.

LC Class. No.: JF1525.M37 / P76 2007

Dewey Class. No.: 352.7/48