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Johansen, Robert.

The reciprocity advantage : a new way to partner for innovation and growth / Bob Johansen and Karl Ronn. - xi, 197 pages ; 25 cm. - A BK business book . - BK business book. .

Includes bibliographical references and index.

"Bestselling author and renowned futurist Bob Johansen combines with business innovation guru Karl Ronn to produce a visionary book on the biggest innovation opportunity in history: giving away what you have to learn how to make money in new ways. They call it the reciprocity advantage"--

ISBN: 9781626561069 1626561060

LCCN: 2014019674

Subjects--Topical Terms:
Reciprocity (Psychology)--Social aspects.
Social interaction.
Cooperation.
Competition.
Success in business.
BUSINESS & ECONOMICS--General.

LC Class. No.: HM1111 / .J64 2014

Dewey Class. No.: 302/.14