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Fill, Chris.

Simply marketing communications / Chris Fill. - Harlow, England ; New York : Financial Times Prentice Hall, 2006. - xxiii, 410 p. : col. ill. ; 27 cm.

Includes bibliographical references and indexes. Includes Web resources.

This title seeks to provide a suitably consistant appraisal of the ever-expanding world of marketing communications. The two main themes running through the text concern relationship marketing and integrated communications.

ISBN: 0273704052 (pbk.) 9780273704058 (pbk.)

Subjects--Topical Terms:
Communication in marketing.

LC Class. No.: HF5415.123 / .F555 2006

Dewey Class. No.: 658.802