Kelly, Lois, 1955-
Beyond buzz : the next generation of word-of-mouth marketing / Lois Kelly. - New York : AMACOM, c2007. - x, 228 p. : ill. ; 24 cm.
Includes bibliographical references (p. 213-220) and index.
Enough with the marketing blah blah blah- let's talk about something interesting -- Make meaning, not buzz -- Have a fresh point of view (or several) -- Listen up: seven ways to uncover talk-worthy ideas -- Nine themes that always get people talking -- Straight talk: talk like you talk, talk like you mean it, talk in these ten new ways -- Shift to a conversational marketing mind-set -- Building a "talk" culture -- Be more interesting- conversations, passion, and an honest point of view -- Appendix: Checklists, templates, additional resources.
9780814473832 (hardcover) 0814473830 (hardcover)
2006036160
Communication in marketing.
Marketing.
HF5415.123 / .K45 2007
658.8
Beyond buzz : the next generation of word-of-mouth marketing / Lois Kelly. - New York : AMACOM, c2007. - x, 228 p. : ill. ; 24 cm.
Includes bibliographical references (p. 213-220) and index.
Enough with the marketing blah blah blah- let's talk about something interesting -- Make meaning, not buzz -- Have a fresh point of view (or several) -- Listen up: seven ways to uncover talk-worthy ideas -- Nine themes that always get people talking -- Straight talk: talk like you talk, talk like you mean it, talk in these ten new ways -- Shift to a conversational marketing mind-set -- Building a "talk" culture -- Be more interesting- conversations, passion, and an honest point of view -- Appendix: Checklists, templates, additional resources.
9780814473832 (hardcover) 0814473830 (hardcover)
2006036160
Communication in marketing.
Marketing.
HF5415.123 / .K45 2007
658.8