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Taylor, Timothy Dean,

The sounds of capitalism : advertising, music, and the conquest of culture / Timothy D. Taylor. - xix, 345 pages : illustrations ; 24 cm

Includes bibliographical references (pages 297-329) and index.

Introduction : capitalism, consumption, commerce, and music -- Music and advertising in early radio -- The classes and the masses -- The Great Depression and the rise of the radio jingle -- Music, mood, and television : the discovery and use of emotion in advertising music -- The industrialization and standardization of jingle production -- The discovery of youth -- Consumption, corporatization, and youth in the 1980s -- Conquering (the) culture : the changing shape of the cultural industries in the 1990s and after -- New capitalism, creativity, and the new petite bourgeoisie.

ISBN: 9780226791159 0226791157

LCCN: 2011041483

Nat. Bib. Agency Control No.: 016048713 Uk

Subjects--Chronological Terms:
1900-1999

Subjects--Topical Terms:
Music in advertising--United States.
Advertising--History--United States--20th century.
Mass media and music--United States.
Advertising.
Mass media and music.
Music in advertising.
Werbung
Jingle

Subjects--Geographic Terms:
United States.
USA

Index Terms--Genre/Form:
History.

LC Class. No.: ML3790 / .T395 2012

Dewey Class. No.: 306.4/8420973