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    Strategic brand management : (Record no. 10143)

    000 -LEADER
    fixed length control field 02230cam a2200325 a 4500
    001 - CONTROL NUMBER
    control field u5195
    003 - CONTROL NUMBER IDENTIFIER
    control field SA-PMU
    005 - DATE AND TIME OF LATEST TRANSACTION
    control field 20210418124856.0
    008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
    fixed length control field 070126s2008 njua b 001 0 eng
    010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
    LC control number 2007003552
    040 ## - CATALOGING SOURCE
    Original cataloging agency DLC
    Language of cataloging eng
    Transcribing agency DLC
    Modifying agency YDX
    -- BAKER
    -- BTCTA
    -- YDXCP
    -- NLGGC
    -- OCLCG
    -- TVG
    -- HEBIS
    -- DEBBG
    -- OCL
    -- Z8R
    -- OCLCQ
    -- XVF
    020 ## - INTERNATIONAL STANDARD BOOK NUMBER
    International Standard Book Number 9780131888593 (casebound)
    020 ## - INTERNATIONAL STANDARD BOOK NUMBER
    International Standard Book Number 0131888595 (casebound)
    020 ## - INTERNATIONAL STANDARD BOOK NUMBER
    International Standard Book Number 0132336227
    020 ## - INTERNATIONAL STANDARD BOOK NUMBER
    International Standard Book Number 9780132336222
    035 ## - SYSTEM CONTROL NUMBER
    System control number (OCoLC)80461138
    Canceled/invalid control number (OCoLC)212423793
    -- (OCoLC)212905947
    050 00 - LIBRARY OF CONGRESS CALL NUMBER
    Classification number HD69.B7
    Item number K45 2008
    082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
    Classification number 658.8/27
    Edition number 22
    100 1# - MAIN ENTRY--PERSONAL NAME
    Personal name Keller, Kevin Lane,
    Dates associated with a name 1956-
    245 10 - TITLE STATEMENT
    Title Strategic brand management :
    Remainder of title building, measuring, and managing brand equity /
    Statement of responsibility, etc. Kevin Lane Keller.
    250 ## - EDITION STATEMENT
    Edition statement 3rd ed.
    260 ## - PUBLICATION, DISTRIBUTION, ETC.
    Place of publication, distribution, etc. Upper Saddle River, NJ :
    Name of publisher, distributor, etc. Pearson/Prentice Hall,
    Date of publication, distribution, etc. c2008.
    300 ## - PHYSICAL DESCRIPTION
    Extent xxi, 692 p. :
    Other physical details col. ill. ;
    Dimensions 27 cm.
    504 ## - BIBLIOGRAPHY, ETC. NOTE
    Bibliography, etc. note Includes bibliographical references and index.
    505 0# - FORMATTED CONTENTS NOTE
    Formatted contents note pt. I. Opening perspectives -- Ch. 1. Brands and brand management -- pt. II. Identifying and establishing brand positioning and values -- Ch. 2. Customer-based brand equity -- Ch. 3. Brand positioning -- pt. III. Planning and implementing brand marketing programs -- Ch. 4. Choosing brand elements to build brand equity -- Ch. 5. Designing marketing programs to build brand equity -- Ch. 6. Integrating marketing communications to build brand equity -- Ch. 7. Leveraging secondary brand associations to build brand equity -- pt. IV. Measuring and interpreting brand performance -- Ch. 8. Developing a brand equity measurement and management system -- Ch. 9. Measuring sources of brand equity : capturing customer mind-set -- Ch. 10. Measuring outcomes of brand equity : capturing market performance -- pt. V. Growing and sustaining brand equity -- Ch. 11. Designing and implementing branding strategies -- Ch. 12. Introducing and naming new products and brand extensions --Ch. 13. Managing brands over time -- Ch. 14. Managing brands over geographic boundaries and market segments -- pt. VI. Closing perspectives -- Ch. 15. Closing observations.
    596 ## -
    -- 1 2
    650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
    Topical term or geographic name entry element Brand name products
    General subdivision Management.
    942 ## - ADDED ENTRY ELEMENTS (KOHA)
    Koha item type Books
    994 ## -
    -- Z0
    -- SUPMU
    Holdings
    Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Public note
              Female Library Female Library 04/18/2021   HD69 .B7 K45 2008 51952000095323 04/15/2021 1 04/15/2021 Books STACKS
              Main Library Main Library 04/18/2021   HD69 .B7 K45 2008 51952000123460 04/15/2021 1 04/15/2021 Books STACKS